Ala Salih has been in the food industry, his forte for the past 12 years… Mr. Ala through his hard work and dedication has made the name Sahara Tent Restaurant famous in New Zealand where he opened 2 outlets in quick succession named Sahara Tent (the first one located in Auckland and the second in Hamilton City.

Ala Salih came to Malaysia in the year 2001 when good Arabic Cuisine was unheard off. In short space of time this man from humble beginnings has transformed Arabic Cuisine and the Sahara brand name to greater heights.

A perfectionist that he is, you can be assured that this man demands the freshest and choices of ingredients in all his products without ever compromising on the quality and originality of Arabian Cuisine.